- Built for Professional Skincare eCommerce
- Shopify Plus Migration
Client Overview
RegimenPro is a professional skincare eCommerce platform operating in the broader healthcare eCommerce space that handles provider and customer data in accordance with the platform’s healthcare compliance requirements throughout the migration. The platform partners with skincare professionals and offers access to medical-grade skincare products from more than 35 brands, along with personalized product recommendations and specialized shopping experiences.
Customers can access skincare recommendations from their providers, explore products by skin concerns, product types, brands, and skin types, and manage recurring product subscriptions. RegimenPro also offers RegimenLogic®, an AI-assisted skincare assessment experience that supports personalized regimen recommendations. BrainSpate migrated RegimenPro from a legacy platform to Shopify Plus, with a focus on maintaining data accuracy, supporting specialized eCommerce workflows, preserving SEO assets, and establishing a scalable foundation for continued platform development.
Technology
Shopify Plus
Industry
Healthcare eCommerce
Project Type
Shopify Plus Migration
Country
United States
Key Challenges
Migrating a professional skincare eCommerce platform involves more than transferring products between platforms. RegimenPro’s business model connects skincare professionals with customers while supporting personalized product recommendations, recurring subscriptions, and a broad catalog of medical-grade skincare products.
The migration required careful handling of product information, customer profiles, historical order data, collections, subscriptions, and SEO assets while maintaining the relationships between the storefront and its specialized customer journeys.
The project also required attention to existing integrations and platform functionality so that key eCommerce operations could continue during the transition. URL structures and metadata needed to be reviewed and mapped to their Shopify equivalents, with appropriate redirects implemented to maintain crawl continuity and minimize potential SEO disruption.
Solutions
BrainSpate followed a structured Shopify Plus migration process focused on data accuracy, operational continuity, SEO continuity, and platform maintainability.
- Audited the existing eCommerce platform to identify migration dependencies, product data, customer profiles, historical orders, SEO assets, and required functionality.
- Migrated product data, customer profiles, historical orders, collections, and relevant digital assets through a controlled transfer and validation process.
- Rebuilt the product catalog within Shopify Plus using a structured organization aligned with RegimenPro’s skincare categories and product discovery requirements.
- Created a comprehensive legacy-to-Shopify URL mapping strategy and implemented 301 redirects to maintain crawl continuity, preserve link equity, and minimize potential SEO disruption.
- Validated migrated data through multiple checkpoints before production deployment
- Migrated active subscriptions to Subscriptions Platform, preserving billing schedules and subscriber history through the platform transition.
- Configured relevant Shopify Plus functionality to support the platform’s specialized eCommerce requirements.
- Conducted functional testing across key storefront and purchasing workflows before launch.
- Executed a controlled production deployment followed by post-migration monitoring and issue resolution.
- Reintegrated RegimenLogic® assessment workflows within the Shopify Plus storefront, preserving the personalized regimen recommendation experience.
Key features
The migrated platform preserved RegimenPro's specialized shopping experience while establishing a maintainable Shopify Plus foundation for continued development.
- Product discovery by skin concern, type, brand, and skin type
- Professional-recommended product access
- RegimenLogic® skincare assessment
- Recurring subscription management
- Full historical order and account continuity
- Catalog spanning 35+ medical-grade brands
- Responsive storefront across devices
- Preserved search rankings through 301 redirect mapping
Project in Figures
4
Months Duration
1080
Estimated Man Hours
5
Team Size
Applied
Technologies
Shopify Plus
GraphQL
JavaScript
HTML5
CSS3More Screens
Explore the migrated Shopify Plus storefront, showcasing RegimenPro's product catalog, skincare navigation, personalized shopping experience, and key areas of the customer journey.